Did you know that liquor store revenue has grown an annualized 2.2% to $61.8 billion between 2015 and 2020? With a continuously growing industry, if you’ve been looking to begin an alcohol startup, now is the time!
However, in a profitable market, as so many people are passionate about alcoholic beverages, understanding how to begin your business can be a tricky feat. With the right tools, tricks and industry relationships, you can build your alcohol startup from the ground up and keep on growing!
Here are some of the first steps to take with an alcohol startup:
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Choose Your Products
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Licenses & Requirements
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Branding & Marketing
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Manufacturing & Sourcing Your Products
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Brindiamo Group can Help
Choose Your Products
It’s likely that you have already developed a preference for different types of alcohol if you’re thinking about starting a liquor company. The best way to combine your passion for tasty drinks with earning money is by choosing your favorite spirit, such as rum, gin, vodka or whiskey.
As another alternative, it might be wise to conduct some research and discover which type of liquor will be most profitable to produce as well as appeal to your target consumer base. Regardless of where you choose to start, finding a base alcoholic beverage to begin with will set your business up for success.
Visit Brindiamo Group to learn more about investing in the right alcohol supply!
Licenses & Requirements
To operate any type of business, you’re bound to need permits, licenses and more from the government. Oftentimes, businesses that produce or sell controlled substances, such as alcohol, face incredibly strict regulations and layers of bureaucracy. It is important to hire a lawyer who is familiar with liquor startups in order to stay in compliance with all laws and regulations.
Federally, you must apply for a permit from the Alcohol and Tobacco Tax and Trade Bureau. While state regulations vary, you should anticipate needing to obtain a business license, as well as separate licenses and permits that allow you to manufacture spirits as well as ship and sell your liquor products.
Your local liquor control board may also have similar laws and can provide guidance on the types of permits you need. Before you can get your business up and running, you’ll need to have a good idea of what kinds of licenses and permits you’ll need, how to obtain these permits, and more. An alcohol industry professional can help you ensure you have everything you need to get started.
Branding & Marketing
One of the most challenging aspects of building your alcohol business can often deal with the distribution of your product. This is where effective branding and marketing will come into play. Outside of finding a reputable liquor sourcing agent, you’ll need to effectively reel in your target audience.
Alcohol experts like Brindiamo Group can help offer your sound marketing and branding advice, feedback and can even help you source the right amount of spirits that you need to get your business up and running. Not only will you want to digitally set yourself apart online, you’ll want to get your alcohol brand out there by renting booths at trade shows, engaging in local promotions and much more.
Manufacturing & Sourcing Your Products
In developing your business plan, you’ll need to decide whether you want to outsource manufacturing or handle it yourself. When you choose to outsource the production of your products, you can reduce costs and avoid the hassles that come with trying to obtain permits for breweries, wineries, or distilleries, at least in the beginning.
Furthermore, when you opt to work with experienced manufacturers, you can prevent costly mistakes that could delay or even prevent the launch of your business. Alternatively, if you want to be in complete control of your product production, you can develop your own facility.
While doing so may give you more control over the liquor you produce, third-party manufacturers are also able to handle distribution for you, which can be useful when you are first entering the industry. Ask potential suppliers about their distribution capabilities.
Learn more about the basics of Alcohol Liquid Sourcing with Brindiamo Group.
Brindiamo Group can Help
Logistics and sourcing are major challenges for any product-driven business and those operating in the adult beverage industry are no exception. Nobody knows this better than we do. Each one of our team members comes from an entrepreneurial background, and have lifetimes of experience solving these very problems.
Why waste precious time and energy on sourcing when we could pick up the phone and set you up with one of our trusted industry partners in a matter of hours? At Brindiamo, we are proud to provide comprehensive sourcing solutions to our clients.
We have built a reputation for making sourcing as fast and efficient as possible with practical, sustainable solutions. We are able to do this thanks to our first-hand experience running businesses within the adult beverage industry and personal relationships with suppliers. Our team will take a leading role in implementing and managing reliable protocols. We do this by:
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Evaluating & implementing sound investment allocations
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Identifying compatible opportunities in the marketplace
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Formulating economical solutions to help you maintain your price points and margins