Alcoholic beverages is one of the largest revenue streams in the U.S. beverage market, and takes up 60% of the total sales. Over the years, the industry keeps growing, making it an attractive option for investors and entrepreneurs alike who are looking for profitable financial avenues. Unlike other economic markets, the adult beverage sector isn’t dominated by large corporations, it’s fragmented with many smaller brands having equal footing in such a competitive market. With opportunities set forth to allow everyone a chance to succeed, it’s possible to carve out a position for yourself. Starting any type of business can be challenging. You’ll need to understand the various nuances and complexities of not only building a brand, but one that incorporates alcoholic beverages.