Best Tennessee Whiskey Distilleries

The only state we would argue Kentucky's whiskey is Tennessee, which is fortunate, as some members of the Brindiamo Group call Nashville home. Tennessee and Kentucky produce some of the world's best whiskey based on the proximity to limestone which adds a unique flavor to the spirit. Jack Daniel’s already has a worldwide reputation that can’t be beaten, but we wanted to address some of our favorite distillers from Tennessee just as great.

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Distilling Gin and the Importance of Choosing a Base

Gin can be described as flavored vodka. It can't be called "gin" unless it's made with juniper berries, but the floral, fruity, citrus and botanical notes added work well as a cocktail base. However, the base of gin is a mixture of fermented materials. Before hitting the shelves for purchase, it will take part in at least two distillations. Distilled in column stills, after the first round gin is high-proof with a clean, light taste. Bringing in a depth of flavor requires the addition of botanicals and juniper berries. It's added one of two ways: soaking them in the liquid or by suspending them over the still. The latter is reserved for top-shelf, high-end gin formulating a more complex product.

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How to Create a Distillery Tour of Your Spirits

Some marketers like to call it "experiential marketing." It's the term used in the industry to describe a trend in the adult beverage industry. Whatever you want to call it the basic premise is giving customers a full, sensory experience of your distillery. Today's market works when consumers are wholly engaged with the story you have to tell. The more educational materials you have to share the better your chances for turning them into brand advocates.

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Production Challenges in the Alcoholic Beverage Industry

The development of adult beverage packaging takes months to produce and money to complete. Sending the design through production is a fundamental part of getting your product to the consumer. But, issues in the production can set you back in profits. Follow these tips to reduce the errors that could cost more to fix. We've also included production lead times to help you plan.

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What You Should Know About Trademark Laws

A lot goes into developing a new adult beverage product. Market research, name development, formulation of recipes, and branding. Together they work to identify yourself in a crowded market. At Brindiamo Group, we understand the importance of wanting to keep these ideas protected. While we aren’t here to give legal advice, there is some general information about trademark law that could be helpful. This blog is designed to take a conservative view on the role of trademark law and how it can affect your beverage business. If you find yourself in a situation where advice is needed, please contact a trademark attorney.

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The Bourbon Boom: Kentucky and Bourbon Country

Bourbon is having a moment. And, it hasn't had a moment like this since the 70s. Back then, the market was at its all-time high selling millions of cases annually. But, vodka came in and within a decade depleted whiskey and bourbon case numbers by a considerable amount.

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Beer, Wine, and Spirit Podcasts

The adult beverage industry is complex. Our usual stance on this sector takes an insider look at the benefits of mergers and acquisitions, improving your brand, and complying with regulations. But, that doesn't mean that it can't also be fun and games. There are a lot of ways to consume information about topics you enjoy or are in business with, and the adult beverage industry is no different.

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Common Consumer Questions About Spirits

Spirits and liquors are benefiting from an improved market. Shares are higher than the beer with sales rising exponentially since 2017. Much of its success is due to a healthy economy and favorable exchange rates. But, many Americans are turning their fascination domestically purchasing more spirits made in the U.S. Council Senior Vice President for International Affairs Christine LoCascio said: "American spirits, particularly whiskeys, are the toast of the global cocktail scene."

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Using Sugar and Caramel in Spirits

For decades additives like caramel and sugar have been used in the distilling of spirits. The most popular being sugar and caramel. The two sugary additions lend themselves to darker, more vibrant colors. They are used often and can receive quite a bit of controversy. While they are in most distilled beverages, they are exempt from being declared on labels. Using additives can help and hinder the production and sale of spirits because it can change the classification. It's wise to dig deeper to see why they were used and what the industry is going to do moving forward.

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