Human Evolution and Alcohol

The brewing and enjoyment of alcohol have been a part of our culture for so long it's hard to imagine a life without it. Today breweries, distilleries, and wineries all produce uniquely different forms of beer, liquors, and wines. The flavor profiles are decided based on the choices of ingredients and the yeasts. It has in many ways become an art form.

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Jeff Hopmayer Exposes Secrets of Bourbon Sourcing to Bourbon Pursuit

For decades, the Brindiamo Group has been helping companies in the adult beverage industry build bigger businesses. We focus on delivering a unique partnership that finds solutions to individual needs. At times it can feel all business, but fortunately, there are moments when we can step back and talk about the areas within the sector that we find interesting and offer a unique perspective.

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Marketing Your Alcohol Products on Social Media

Within the adult beverage industry, there are three significant supplier associations: Beer Institute, Distilled Spirits Council of the United States, and Wine Institute. Together these commissions have voluntarily established a set of guidelines for marketing alcoholic beverages. Their goal is to restrict the number of times those who are under age are exposed to advertising. While each has established individual guidelines for their sector of the market, there are some common themes.

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Selling Wine Online

Today's consumers are interacting with brands in ways that have never happened before. So much of what we do on a daily basis is online. That being said, consumers digest information and advertising on their smart devices and computers. It's the age of convenience and companies are taking advantage by participating in direct to consumer sales models. The food and beverage industry is participating too in a couple of different ways.

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Winemaking 101

Wine has been around for centuries and is synonymous with sophistication. The earliest evidence of fermented wine dates back to 7000 B.C. It has appeared in history throughout critical literary works from authors such as Homer and was harvested by ancient Romans who considered it a staple of their diet.

The success of wine can be attributed to diversity. There are red and whites and various types of each that suit different palettes. The growing and harvesting of grapes is similar for each, but the distinct differences in profiles begin to take shape during the crushing and fermentation process.

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The Importance of Alcoholic Beverage Packaging

Alcoholic beverage packaging plays a critical role in the success of the product. Logistically, the packaging needs to protect the product and the quality for consumption. However, before you can get you beer, wine or spirit into your buyer's home, you need to develop a strong brand image that will attract consumers. How you bottle and sell your alcohol will have an impact on success. Throw into this mix the regulations by the government and the FDA, and you can begin to see the complexity. We've broken down everything you need to know and what to consider when you are packaging your alcoholic beverages.

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The Basics of the 3-Tiered System

Anyone who wants to make, sell, import or supply alcohol needs to be aware of the 3-tiered system. After the prohibition, the U.S. government decided to mandate the process with a set of laws that helps control consumption, prevent monopolies, and estimates taxes. Regardless of where you fall, you'll need to understand the system to ensure you are getting the most for your adult beverage company.

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7 Startups Shaking Up the Alcohol Beverage Industry

Beverage startups are successfully gaining venture capital. The funding is competing with its sister startups in the food sector. In the past year alone, $300 million has been sunk into alcoholic beverage companies. The money is being used by a variety of businesses offering consumers a unique and interactive way to engage with adult beverages. From curated online selections of wines to at-home brewing kits, there's a little something for everyone to get involved.

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Whiskey 101

Whiskey has an adventurous story that dates back centuries. Originating in Scotland and Ireland, the distillation process was started by a group of monks producing what is commonly referred to today as Scotch. As early European settlers began making their way to the Americas, the production method came along for the ride. The new environment, temperatures, and ingredients paved the way for the whiskey and bourbon we know and love today.

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Getting Your Alcoholic Beverage to the Market

The alcoholic beverage industry is unique. While the product offering is limited to wines, beers, and spirits, there are plenty of opportunities for you to carve out a name for yourself. What's the secret? The right mindset, research, and knowing how and what makes your product or process special. At Brindiamo Group, we've been in the industry for decades and watched as companies and brands succeeded in turning massive profits. Getting your foot through the door can be challenging, but with these steps, you'll find financial success.

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Expected Global Growth of Alcoholic Beverage Market

The demand for alcoholic beverages is growing at a fast rate. Research has emerged and is forecasting predictions of sales reaching over $1 billion by 2022. The breadth of the industry includes beer, wine, and spirits. Countries all over the globe are expected to see an influx in demand for these alcoholic beverages.

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What You Need to Import Alcoholic Beverages

There are many reasons why importing alcohol for your business works. A broader product offering invites a more comprehensive customer range and improving your chances of financial success. But, there are a few legalities surrounding imports. The Alcohol and Tobacco Tax and Trade Bureau mandates most of the requirements for importing and selling these goods. They will require various documents from permits to certifications before you can place your first order.

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Top Venture Capital Funds for the Beverage Industry

Building and developing a new product takes time, dedication and money. Having access to the right financial resources can help improve chances for success. With funding, you can invest in yourself to make improvements to the products, operations, and team. Most companies find this financing solution through venture capital firms.

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Investing in the Alcohol Beverage Industry

The stock market is an investment opportunity that allows individuals to build wealth through the buying and selling of stocks. There is a lot that goes into building out your portfolio, and one of the best ways to achieve success is through diversification. Buying shares across different businesses and sectors are one of the best ways to go about this. The beverage industry provides a lot of opportunities to build out a successful portfolio.

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4 Alcohol Startups You Should Be Watching

The alcohol and beverage sector is growing at a rapid pace, and many venture capitalists are taking advantage. Over the years, the beverage market has started to experience some long overdue change. The industry is finally going digital, and many companies are offering unique experiences online. Consumers can now find at-home delivery services, tailored selections from sommeliers, and hire a bartender right from their sofa.

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Corporate VC in the Beverage Industry

The adult beverage industry continues to display profitability. There are many investors seek out this sector to support both established and startups businesses as part of a strategic strategy for investment. Consumer preferences are the core drivers behind which companies receive funding, but there is a shift changing in how the venture capital is acquired. We're diving into the what this development will look like and who will be affected.

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Brindiamo Group
Options Beyond the Obvious: Brindiamo Group for Startups

Passion drives success. The determination for creating a new product and making room in a crowded market requires a certain spark. The adult beverage industry presents a lot of opportunity for growth. It's a booming business. But regardless of how much passion you have for the company and product you want to create, you will eventually need investors.

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Building a Successful Distillery

The alcoholic beverage industry is extremely profitable, and many people are eager to get into the game. The industry is quite extensive and has room for almost everyone, but the problem many individuals face is how to start. Without a plan in place, the slightest miscalculation can have disastrous effects on the momentum of your business. The good news is, with a simple framework in place, you can create a path to developing a successful distillery.

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