Production Challenges in the Alcoholic Beverage Industry

The development of adult beverage packaging takes months to produce and money to complete. Sending the design through production is a fundamental part of getting your product to the consumer. But, issues in the production can set you back in profits. Follow these tips to reduce the errors that could cost more to fix. We've also included production lead times to help you plan.

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What You Should Know About Trademark Laws

A lot goes into developing a new adult beverage product. Market research, name development, formulation of recipes, and branding. Together they work to identify yourself in a crowded market. At Brindiamo Group, we understand the importance of wanting to keep these ideas protected. While we aren’t here to give legal advice, there is some general information about trademark law that could be helpful. This blog is designed to take a conservative view on the role of trademark law and how it can affect your beverage business. If you find yourself in a situation where advice is needed, please contact a trademark attorney.

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The Bourbon Boom: Kentucky and Bourbon Country

Bourbon is having a moment. And, it hasn't had a moment like this since the 70s. Back then, the market was at its all-time high selling millions of cases annually. But, vodka came in and within a decade depleted whiskey and bourbon case numbers by a considerable amount.

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Beer, Wine, and Spirit Podcasts

The adult beverage industry is complex. Our usual stance on this sector takes an insider look at the benefits of mergers and acquisitions, improving your brand, and complying with regulations. But, that doesn't mean that it can't also be fun and games. There are a lot of ways to consume information about topics you enjoy or are in business with, and the adult beverage industry is no different.

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Common Consumer Questions About Spirits

Spirits and liquors are benefiting from an improved market. Shares are higher than the beer with sales rising exponentially since 2017. Much of its success is due to a healthy economy and favorable exchange rates. But, many Americans are turning their fascination domestically purchasing more spirits made in the U.S. Council Senior Vice President for International Affairs Christine LoCascio said: "American spirits, particularly whiskeys, are the toast of the global cocktail scene."

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Using Sugar and Caramel in Spirits

For decades additives like caramel and sugar have been used in the distilling of spirits. The most popular being sugar and caramel. The two sugary additions lend themselves to darker, more vibrant colors. They are used often and can receive quite a bit of controversy. While they are in most distilled beverages, they are exempt from being declared on labels. Using additives can help and hinder the production and sale of spirits because it can change the classification. It's wise to dig deeper to see why they were used and what the industry is going to do moving forward.

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The Rise of Bourbon and the Impact of Kentucky Owl

Whiskey and bourbon are some of America's leading spirits. They are rich in history and helped shape the country into what we know it to be today. The origins started in Ireland and Scotland, but as people began to settle in the U.S., they brought the production with them. With new crops at their disposal, they were able to modify and recalibrate a unique spin that is all-American. The drink made a lot of appearances. It helped George Washington assemble his first batch of troops, it was on the hip of almost every pioneer who set out to explore the new territory, and it was the spirit of choice during the Civil War.

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Human Evolution and Alcohol

The brewing and enjoyment of alcohol have been a part of our culture for so long it's hard to imagine a life without it. Today breweries, distilleries, and wineries all produce uniquely different forms of beer, liquors, and wines. The flavor profiles are decided based on the choices of ingredients and the yeasts. It has in many ways become an art form.

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Jeff Hopmayer Exposes Secrets of Bourbon Sourcing to Bourbon Pursuit

For decades, the Brindiamo Group has been helping companies in the adult beverage industry build bigger businesses. We focus on delivering a unique partnership that finds solutions to individual needs. At times it can feel all business, but fortunately, there are moments when we can step back and talk about the areas within the sector that we find interesting and offer a unique perspective.

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Marketing Your Alcohol Products on Social Media

Within the adult beverage industry, there are three significant supplier associations: Beer Institute, Distilled Spirits Council of the United States, and Wine Institute. Together these commissions have voluntarily established a set of guidelines for marketing alcoholic beverages. Their goal is to restrict the number of times those who are under age are exposed to advertising. While each has established individual guidelines for their sector of the market, there are some common themes.

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Selling Wine Online

Today's consumers are interacting with brands in ways that have never happened before. So much of what we do on a daily basis is online. That being said, consumers digest information and advertising on their smart devices and computers. It's the age of convenience and companies are taking advantage by participating in direct to consumer sales models. The food and beverage industry is participating too in a couple of different ways.

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Winemaking 101

Wine has been around for centuries and is synonymous with sophistication. The earliest evidence of fermented wine dates back to 7000 B.C. It has appeared in history throughout critical literary works from authors such as Homer and was harvested by ancient Romans who considered it a staple of their diet.

The success of wine can be attributed to diversity. There are red and whites and various types of each that suit different palettes. The growing and harvesting of grapes is similar for each, but the distinct differences in profiles begin to take shape during the crushing and fermentation process.

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The Importance of Alcoholic Beverage Packaging

Alcoholic beverage packaging plays a critical role in the success of the product. Logistically, the packaging needs to protect the product and the quality for consumption. However, before you can get you beer, wine or spirit into your buyer's home, you need to develop a strong brand image that will attract consumers. How you bottle and sell your alcohol will have an impact on success. Throw into this mix the regulations by the government and the FDA, and you can begin to see the complexity. We've broken down everything you need to know and what to consider when you are packaging your alcoholic beverages.

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The Basics of the 3-Tiered System

Anyone who wants to make, sell, import or supply alcohol needs to be aware of the 3-tiered system. After the prohibition, the U.S. government decided to mandate the process with a set of laws that helps control consumption, prevent monopolies, and estimates taxes. Regardless of where you fall, you'll need to understand the system to ensure you are getting the most for your adult beverage company.

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7 Startups Shaking Up the Alcohol Beverage Industry

Beverage startups are successfully gaining venture capital. The funding is competing with its sister startups in the food sector. In the past year alone, $300 million has been sunk into alcoholic beverage companies. The money is being used by a variety of businesses offering consumers a unique and interactive way to engage with adult beverages. From curated online selections of wines to at-home brewing kits, there's a little something for everyone to get involved.

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Whiskey 101

Whiskey has an adventurous story that dates back centuries. Originating in Scotland and Ireland, the distillation process was started by a group of monks producing what is commonly referred to today as Scotch. As early European settlers began making their way to the Americas, the production method came along for the ride. The new environment, temperatures, and ingredients paved the way for the whiskey and bourbon we know and love today.

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Getting Your Alcoholic Beverage to the Market

The alcoholic beverage industry is unique. While the product offering is limited to wines, beers, and spirits, there are plenty of opportunities for you to carve out a name for yourself. What's the secret? The right mindset, research, and knowing how and what makes your product or process special. At Brindiamo Group, we've been in the industry for decades and watched as companies and brands succeeded in turning massive profits. Getting your foot through the door can be challenging, but with these steps, you'll find financial success.

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Expected Global Growth of Alcoholic Beverage Market

The demand for alcoholic beverages is growing at a fast rate. Research has emerged and is forecasting predictions of sales reaching over $1 billion by 2022. The breadth of the industry includes beer, wine, and spirits. Countries all over the globe are expected to see an influx in demand for these alcoholic beverages.

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What You Need to Import Alcoholic Beverages

There are many reasons why importing alcohol for your business works. A broader product offering invites a more comprehensive customer range and improving your chances of financial success. But, there are a few legalities surrounding imports. The Alcohol and Tobacco Tax and Trade Bureau mandates most of the requirements for importing and selling these goods. They will require various documents from permits to certifications before you can place your first order.

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