Posts tagged Branding
The Branding and Packaging Design Process for Craft Spirits

Starting a new brand is exciting. Seeing your vision become a reality is a benchmark that many individuals don't have the pleasure of experiencing. A lot happens before launching, and it's important not to rush through steps. The design process is the start of the brand formation, and as exciting as this step is, you don't want to fast-forward through any of the operations.  

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How to Brand Your Beverage Company

When competing in a highly saturated market, you need to position yourself favorably amongst the competition and good branding can do just that. Branding increases value, delivers your message, and legitimizes your beverage company through the use of strong visual representation. It carries a great deal of importance because it serves as a guide to understanding the purpose of the business and how to align yourself within the market.

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