The proverbial pendulum is swinging in the direction of the whiskey and bourbon sector. Across the globe, individuals are enjoying these spirits at an increasing rate allowing it to consume almost half of the top rate spirit brands worldwide. For anyone wanting to break into the market a thorough understanding of the trends and where they are headed is necessary. We breakdown everything you need to know in our ebook “The Secrets Behind Whiskey’s Success: Blends, Sourcing, and Expanding Portfolios.” In it you will get more information about:
- The popularity of the drink and how millennials are making an impact.
- Different types of whiskeys excelling in a crowded market.
- How to source and expand your portfolio with whiskey.