Our Team


Jeff Hopmayer


Jeff is an entrepreneur at heart, with his roots planted firmly in the food and adult beverage industry. Fresh out of business school in 1988, Jeff founded and operated a bakery in Chicago. This business would, over the course of 11 years, grow to become the largest preferred food supplier of Starbucks, as well as a major player in the international food industry at large. Jeff soon found himself on the cover of Inc., Forbes, and Fortune, and was deemed a rising star in the global food and beverage marketplace.

When the time came, Jeff sold this company in favor of returning to his entrepreneurial roots. He then founded a new company, based out of Nashville, which specialized in wine and spirits. Unsurprisingly, this company grew quickly as well, doing business in 44 countries. Eventually, Jeff took the company public on the London Stock Exchange, but he was already looking towards the future.

After several years, Jeff bought back all of the company’s U.S.-based assets and returned to the private sector. In time, he would narrow the scope of this enterprise to focus specifically on wine, purchasing a large winery and vineyard in California. Finally, after several years at the helm, he hung up his CEO role to begin consulting.

With more than 30 years of experience as a Chief Executive, with the majority of that in adult-beverage organizations operating within both the public and private sectors, Jeff has built multi-million dollar companies from the ground up. Through that process, he has overseen mergers, acquisitions, IPOs, and much more. Jeff has gained extensive experience in the retail, consumer products, and adult beverage arenas through these companies, and now he’s sharing his knowledge with other entrepreneurs through the Brindiamo Group.

Jeff graduated from the University of Denver and currently lives in Nashville, Tennessee. He sits on the board of several privately owned companies in the consumer products space, as well as a private equity firm and a Chicago-based foundation. In his spare time, he can be found traveling, cooking, enjoying a glass of wine or bourbon, and walking his dog, Harry.

Roy DeSha


Like Jeff, Roy DeSha is a seasoned entrepreneur and business owner with 3 decades of experience and a history of success. As the founding partner of a well-known Nashville-based law firm, he worked extensively with other management teams in debt restructuring and business solutions. Roy’s legal background brings a unique perspective to the Brindiamo team and a valuable skill set to Brindiamo clients.

In his decades working as an attorney, client participation was always extremely important to Roy. His philosophy is one that favors partnership and collaboration in all situations. He has a long track record of delivering excellent results through honest business practices and strategic analysis. Roy has continued to build upon this legacy as he transitioned from life in a law firm to joining the Brindiamo team.

Roy received his undergraduate degree from Trevecca University in Nashville and went on to earn his law degree from the University of Memphis School of Law. In his free time, he enjoys downhill skiing, playing guitar, off-road motorcycling, and working on his cabin in the woods.


Jason McMurray


Jason comes to the Brindiamo Group with 24 years of experience in alcohol distribution, manufacturing, and brand development. He got his start in management roles for large distributors of wine, beer, and spirits. During this time, Jason routinely worked with major manufacturers to develop new production facilities, gaining strong experience with the logistics that power the adult beverage industry.

As Jason’s career progressed, he began taking on lead roles in creating and launching new brands of adult beverages, many of which have become household names. Thanks to Jason’s expertise and leadership, these brands are now sold throughout the United States, as well as abroad in a number of key export markets. Jason joined the Brindiamo group as a veteran in logistics, business development, and entrepreneurship in the adult beverage industry.

Jason graduated from the University of Iowa with a degree in English, and currently lives in the Franklin, Tennessee area. In his free time, he works with various charitable organizations to help causes that are close to his heart, chiefly focusing on Nashville’s at-risk populations, and the historic preservation of the town that he loves: Franklin.

Brian Rosen


Brian Rosen is a lifelong leader in the Adult Beverage industry. He is globally regarded as one of the leading authorities in the three-tier system, retail off-premise, marketing, merchandising, ECOMM, and go-to-market strategy in every tier of the Adult Beverage space. He has been called the "Brand Whisperer" by Adult Beverage Trend Magazine, and has been featured in Forbes, Newsweek and many other publications. 

Highlights include being named “Retailer of the Year” during 3 separate years, being named Forbes “Best of the Web” on 2 separate occasions, and being listed as one of Forbes “14 Under 40.” Brian has keynoted Wine Technology Symposium, Anheuser Busch Boston Beer Roundtable, BES Retail Summit, New Jersey State Liquor Store Convention, Wise Guys Liquors Wine/Spirit Daily Annual retreat, BevX Summit, WITS, and more.

Brian got his start as the CEO of his own $100M-retail liquor enterprise. He would later move on to become a partner at PricewaterhouseCoopers in the Adult Beverage space, before leaving to found a successful consulting firm called BevStrat. His clients include Anheuser Busch, Target, 7-11, Testa Wines, Alcohoot, Young’s Market, Wise Guys Liquors, Mammoth Distilling, Azeo Distilling, and more.