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The only state we would argue Kentucky's whiskey is Tennessee, which is fortunate, as some members of the Brindiamo Group call Nashville home. Tennessee and Kentucky produce some of the world's best whiskey based on the proximity to limestone which adds a unique flavor to the spirit. Jack Daniel’s already has a worldwide reputation that can’t be beaten, but we wanted to address some of our favorite distillers from Tennessee just as great.
Gin can be described as flavored vodka. It can't be called "gin" unless it's made with juniper berries, but the floral, fruity, citrus and botanical notes added work well as a cocktail base. However, the base of gin is a mixture of fermented materials. Before hitting the shelves for purchase, it will take part in at least two distillations. Distilled in column stills, after the first round gin is high-proof with a clean, light taste. Bringing in a depth of flavor requires the addition of botanicals and juniper berries. It's added one of two ways: soaking them in the liquid or by suspending them over the still. The latter is reserved for top-shelf, high-end gin formulating a more complex product.
Some marketers like to call it "experiential marketing." It's the term used in the industry to describe a trend in the adult beverage industry. Whatever you want to call it the basic premise is giving customers a full, sensory experience of your distillery. Today's market works when consumers are wholly engaged with the story you have to tell. The more educational materials you have to share the better your chances for turning them into brand advocates.
The development of adult beverage packaging takes months to produce and money to complete. Sending the design through production is a fundamental part of getting your product to the consumer. But, issues in the production can set you back in profits. Follow these tips to reduce the errors that could cost more to fix. We've also included production lead times to help you plan.
A lot goes into developing a new adult beverage product. Market research, name development, formulation of recipes, and branding. Together they work to identify yourself in a crowded market. At Brindiamo Group, we understand the importance of wanting to keep these ideas protected. While we aren’t here to give legal advice, there is some general information about trademark law that could be helpful. This blog is designed to take a conservative view on the role of trademark law and how it can affect your beverage business. If you find yourself in a situation where advice is needed, please contact a trademark attorney.
Bourbon is having a moment. And, it hasn't had a moment like this since the 70s. Back then, the market was at its all-time high selling millions of cases annually. But, vodka came in and within a decade depleted whiskey and bourbon case numbers by a considerable amount.
The adult beverage industry is complex. Our usual stance on this sector takes an insider look at the benefits of mergers and acquisitions, improving your brand, and complying with regulations. But, that doesn't mean that it can't also be fun and games. There are a lot of ways to consume information about topics you enjoy or are in business with, and the adult beverage industry is no different.
Spirits and liquors are benefiting from an improved market. Shares are higher than the beer with sales rising exponentially since 2017. Much of its success is due to a healthy economy and favorable exchange rates. But, many Americans are turning their fascination domestically purchasing more spirits made in the U.S. Council Senior Vice President for International Affairs Christine LoCascio said: "American spirits, particularly whiskeys, are the toast of the global cocktail scene."
For decades additives like caramel and sugar have been used in the distilling of spirits. The most popular being sugar and caramel. The two sugary additions lend themselves to darker, more vibrant colors. They are used often and can receive quite a bit of controversy. While they are in most distilled beverages, they are exempt from being declared on labels. Using additives can help and hinder the production and sale of spirits because it can change the classification. It's wise to dig deeper to see why they were used and what the industry is going to do moving forward.
Whiskey and bourbon are some of America's leading spirits. They are rich in history and helped shape the country into what we know it to be today. The origins started in Ireland and Scotland, but as people began to settle in the U.S., they brought the production with them. With new crops at their disposal, they were able to modify and recalibrate a unique spin that is all-American. The drink made a lot of appearances. It helped George Washington assemble his first batch of troops, it was on the hip of almost every pioneer who set out to explore the new territory, and it was the spirit of choice during the Civil War.
The brewing and enjoyment of alcohol have been a part of our culture for so long it's hard to imagine a life without it. Today breweries, distilleries, and wineries all produce uniquely different forms of beer, liquors, and wines. The flavor profiles are decided based on the choices of ingredients and the yeasts. It has in many ways become an art form.
For decades, the Brindiamo Group has been helping companies in the adult beverage industry build bigger businesses. We focus on delivering a unique partnership that finds solutions to individual needs. At times it can feel all business, but fortunately, there are moments when we can step back and talk about the areas within the sector that we find interesting and offer a unique perspective.
Within the adult beverage industry, there are three significant supplier associations: Beer Institute, Distilled Spirits Council of the United States, and Wine Institute. Together these commissions have voluntarily established a set of guidelines for marketing alcoholic beverages. Their goal is to restrict the number of times those who are under age are exposed to advertising. While each has established individual guidelines for their sector of the market, there are some common themes.
Today's consumers are interacting with brands in ways that have never happened before. So much of what we do on a daily basis is online. That being said, consumers digest information and advertising on their smart devices and computers. It's the age of convenience and companies are taking advantage by participating in direct to consumer sales models. The food and beverage industry is participating too in a couple of different ways.
Wine has been around for centuries and is synonymous with sophistication. The earliest evidence of fermented wine dates back to 7000 B.C. It has appeared in history throughout critical literary works from authors such as Homer and was harvested by ancient Romans who considered it a staple of their diet.
The success of wine can be attributed to diversity. There are red and whites and various types of each that suit different palettes. The growing and harvesting of grapes is similar for each, but the distinct differences in profiles begin to take shape during the crushing and fermentation process.
Alcoholic beverage packaging plays a critical role in the success of the product. Logistically, the packaging needs to protect the product and the quality for consumption. However, before you can get you beer, wine or spirit into your buyer's home, you need to develop a strong brand image that will attract consumers. How you bottle and sell your alcohol will have an impact on success. Throw into this mix the regulations by the government and the FDA, and you can begin to see the complexity. We've broken down everything you need to know and what to consider when you are packaging your alcoholic beverages.
Anyone who wants to make, sell, import or supply alcohol needs to be aware of the 3-tiered system. After the prohibition, the U.S. government decided to mandate the process with a set of laws that helps control consumption, prevent monopolies, and estimates taxes. Regardless of where you fall, you'll need to understand the system to ensure you are getting the most for your adult beverage company.
Beverage startups are successfully gaining venture capital. The funding is competing with its sister startups in the food sector. In the past year alone, $300 million has been sunk into alcoholic beverage companies. The money is being used by a variety of businesses offering consumers a unique and interactive way to engage with adult beverages. From curated online selections of wines to at-home brewing kits, there's a little something for everyone to get involved.
Whiskey has an adventurous story that dates back centuries. Originating in Scotland and Ireland, the distillation process was started by a group of monks producing what is commonly referred to today as Scotch. As early European settlers began making their way to the Americas, the production method came along for the ride. The new environment, temperatures, and ingredients paved the way for the whiskey and bourbon we know and love today.
The alcoholic beverage industry is unique. While the product offering is limited to wines, beers, and spirits, there are plenty of opportunities for you to carve out a name for yourself. What's the secret? The right mindset, research, and knowing how and what makes your product or process special. At Brindiamo Group, we've been in the industry for decades and watched as companies and brands succeeded in turning massive profits. Getting your foot through the door can be challenging, but with these steps, you'll find financial success.